Advertising in Quarks

****UPDATE MARCH 18TH 2008****

Every 12-18 months Quarks updates its active desktop - the first thing that all customers see as they begin their session - and that time is now! This represents a unique advertising opportunity, especially to advertisers looking to drive targetted web traffic. To maximise impact, and to keep the desktop simple, fresh and easy to use, there are an absolute maximum of four sponsored ads available. These could be a banner ad or creative link complete with rollover text. Your ad will then be seen by ALL vistors at ALL stores at the beginning of ALL sessions as well as having pride of place on the new internal portal page launching shortly. This is obviously done on a first come first served basis and each advertiser will be guaranteed exclusivity in their catergory. Contact Jason Deane on 0118 9782229 or via email on jasondeane@msn.com if you would like to discuss this opportunity in more detail

****End of update****

With high footfall locations in Guildford, Reading and Richmond town centres, quarks represents a unique media to deliver your sales message ...

quarks audience summary

• over 10,000 visitors a month go through the doors of the three stores each month
• approximately 65% of all visitors are aged between 19 and 35
• internet usage: apprxomaitely 55/45 male/female split
• gaming usage: approximately 85/15 male/female split
• approximately 81% of regular users are local residents
• Guildford and Richmond: High ABC1 profile
• Reading: Lower A, Higher BC1 profile, some C2
• Most popular logging on time: between 1pm and 6pm
• average visit length (internet) 22 mins, (gaming) 1.5 hours
• Top 5 reasons for visits: Email, Travel, Job/House Hunting, Dating, Online chat
• approximately 65% of all visitors have internet access at home AND at work

location ... location ... location

• Quarks Guildford: 19 PCs total, 8 downstairs, 11 in upstairs games zone
• Quarks Reading: 17 PCs total, all upstairs, with busy licensed cafe downstairs
• Quarks Richmond: 31 PCs total, 22 in the main area, 9 in a separate games zone and 4 high use 'express' machines

your message .... GUARANTEED!

Quarks uses a ground breaking smart card system that's invisible to the user. Therefore any sales messages using the PCs are locked inot place and cannot be changed by casual users. This piece of mind means your message is displayed at all times!

Design and production

Need help with desiging your posters, mouse mats or other promotional material? No problem, we can even arranbge that for you as well, at an additional cost. Simply let us know when organising your space and we can provide you with a quotation

AVAILABLE MEDIA

The Home Page Setting

• extremely responsive medium, driving additional traffic to your site from mostly unique users
• sets your page to the start page of all browsers launched by customers
• works best with additional in store material
• Minimum number of screens set by store (above)
• Minimum contract period 2 weeks
• £10+VAT per machine per week

Screen Saver Ads

• simple, cost effective medium using vacant PCs in the store
• screensavers activate after about 5 minutes of non activity, seen by current users and even those customers stopping for a coffee
• guaranteed exclusivity - only one message per store at any one time
• advertiser to provide screensaver in suitable format
• Minimum number of screens set by store (above)
• Minimum contract period one month
• £2.50+VAT per screen per week

Mousemats

• very popular medium, literally right under the hand of your target audince throughout their session!
• provided at every seat in designated store
• advertiser must supply mouse mats plus 20% spare
• Minimum number of screens set by store (above)
• Minimum contract period one month
• £10+VAT per seat per month

Posters

• most popular media within our stores
• several physical locations within each store, each in glass frames
• guarateed exclusivity in your category, even if you only take one slot
• advertiser must provide posters, A3 maximum (see above if you need help with this)
• minimum contract period: one month
• £20+VAT per poster per month

Other promotional ideas

Of course, this represents only a few of the areas that we have formalised and many of the most successful campaigns that we have run have been combinations of the above, supported by leaflets or other in store media. The only limit is your imagination! We are always open to discuss ideas and bespoke pormotions, so please contact us for a chat to see how we can help!

More information and booking

All advertising enquiries are handled by Jason Deane who can be contacted by email at jasondeane@msn.com or at head office on 0118 9782229 during normal working hours