Advertising in Quarks
We're all bombarded constantly with advertising messages all the time, so the importance we attach to those messages has declined over the years. Whilst we do carry out advertising contracts in Quarks for the large and captive audience that visit us everyday, we keep it very simple, focussed and down a very small number. Always. This means you can be guaranteed of the best possible return in an otherwise crowded environment - the world in which we live.
We HAVE done national adverts for the likes of Twix, Genie and various mobile companies, but we like to do local ones since most of our customers are locals and these are often the most effective, especially if they are consumer based products or services with a good web site and clear call to action. If YOU have a local business of any size and feel a captive online audience such as our could be good for you then contact us here and we'll see what we can do.
 Photo: in a world of crowded messages, it's sometimes hard to get yours across. Why not try a different medium?
Targetted advertising in internet cafes using current technology and directing the customer is still considered new, funky and different. It therefore attracts attention and stands out, especially when combined with our very limited advertising policy. Why not put us to the test and see if we can help with your marketing objectives? There's a number of packages available, but if you have a better idea, we can be flexible. The only limit is your creativity!
 Photo: Now THAT's more like it ... total clarity of message
Get your message seen by 4,500 people a month!
With high footfall locations in Guildford and Reading town centres, quarks represents a unique media to deliver your sales message ...
quarks audience summary
• over 4,500 visitors go through the doors of the stores each month (internet/gaming only, non-internet use is not included)
• approximately 65% of all visitors are aged between 19 and 35
• internet usage: approximately 55/45 male/female split
• gaming usage: approximately 85/15 male/female split
• approximately 81% of regular users are local residents
• Guildford: High ABC1 profile
• Reading: Lower A, Higher BC1 profile, some C2
• Most popular logging on time: between 1pm and 5.30pm
• average visit length (internet) 19 mins, (gaming) 1.5 hours
• Top 5 reasons for visits: Email, social networking, Job/House Hunting, Dating, any form of chat/comms
• approximately 65% of all visitors have internet access at home AND at work
Facilities
• Quarks Guildford: 18 PCs total, 8 downstairs, 10 in upstairs games zone
• Quarks Reading: 22 PCs total, 17 upstairs, additional 5 in busy licensed cafe area downstairs
Your message .... GUARANTEED!
Quarks uses a software lock down system that's invisible to the user. Therefore any sales messages using the PCs are locked into place and cannot be changed by casual users. This piece of mind means your message is displayed at all times!
Design and production
Need help with designing your posters, mouse mats or other promotional material? No problem, we can even arrange that for you as well, at an additional cost. Simply let us know when organizing your space and we can provide you with a quotation.
Available Media Packages
Portal and Home Page Ads
The portal pages (the first page seen by visitors to quarks
when they sit at any PC) are ideal for any consumer orientated product
or service that is local to that area. They can be any business of course, but the best responses tend to come from services such as estate
agents, recruitment agencies, travel agents, landlords, hotels etc
since these are all top search terms from within the cafes. Since the
objective is to drive traffic, you will need a website, ideally with a
clear and specific call to action, such as joining a mailing list or taking advantage, there and then, of any specific offer. These days, of course, tracking actual
delivery to a website is very, very simple and you will be able to see
in real time how successful your campaign has been. We can help you
with this as part of the service if you're not sure how to do it.
Guildford portal only:
Currently one spot available, the other being taken by Jackie Brazil World. You can see their ad in situ here
£75+VAT per month
Minimum contract period one month
Advertiser to provide image (square icon, approx 125 pixels square)
Reading portal only:
Currently one spot available, the other being taken by Jackie Brazil World. You can see their ad in situ here
£75+VAT per month
Minimum contract period one month
Advertiser to provide image (square icon, approx 125 pixels square)
Home Page only:
Currently one spot available, the other being taken by Jackie Brazil World. You can see their ad in situ here
£75+VAT per month
Minimum contract period one month
Advertiser to provide image (square icon, approx 125 pixels square)
Both Portals and Home Page Ads:
Subject to availability, it is possible to provide a discounted package for all three media simultaneously, for a total fee of £175+VAT, saving of £50+VAT. The actual ads themselves can even be varied for each page.
Minimum contract period one month
Advertiser to provide image (square icon, approx 125 pixels square)
The Home Page Setting
• extremely responsive medium, driving additional traffic to your site from unique users. Instantly delivers traffic to your site
• sets your page to the start page of all browsers launched by customers
• works best with additional in store material to provide context and an immediate and obvious call to action on the website
• Minimum number of screens set by store (above)
• Minimum contract period 2 weeks
• £5+VAT per machine per week
Screen Saver Ads
• simple, cost effective medium using vacant PCs in the store
• screensavers activate after about 7 minutes of non activity, seen by net users and even customers stopping for a coffee
• guaranteed exclusivity - only one message per store at any one time
• advertiser to provide screensaver in suitable format
• Minimum number of screens set by store (above)
• Minimum contract period one month
• £2.00+VAT per screen per week
Mousemats
• very popular medium, literally right under the hand of your target audience throughout their session!
• provided at every seat in designated store
• advertiser must supply mouse mats plus 10% spare
• Minimum number of screens set by store (above)
• Minimum contract period one month
• £7.50+VAT per seat per month
Posters
• most popular media within our stores
• several physical locations within each store, each in glass frames
• guaranteed exclusivity in your category, even if you only take one slot
• advertiser must provide posters, A3 maximum (see above if you need help with this)
• minimum contract period: one month
• £20+VAT per poster per month
Other promotional ideas
Of course, this represents only a few of the areas that we have formalised and many of the most successful campaigns that we have run have been combinations of the above, supported by leaflets or other in store media. We have, for example, run several events over a period of time where staff have worn T-shirts supporting the messages, or given small prizes for web based activities. We are always open to discuss ideas and bespoke promotions, so please contact us for a chat to see how we can help!
More information and booking
All advertising enquiries are handled by Jason Deane who can be contacted by email or at head office on 0118 9782229 during normal working hours
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